Forsake is a Boston based brand that makes versatile footwear. We worked with them to design a pop-up space in Downtown Boston for the 2019 holiday season. We designed 172 Newbury St to highlight the full line of footwear and provide an immersive space that communicates their brand message. Collaborating with our network of architects, illustrators, fabricators, Installers, and merchandisers, we transformed the space into a retail experience informed by the clients ideals and culture.