Gropius House Cider
A collaboration to restore the Gropius House orchard in Lincoln Massachusetts. 3 years in making an idea became a reality. In 2015 after visiting Walter Gropius’ House the Loyal design team set out to make a product to support the preservation of the land the home was built on. Fast forward to 2018 when we were introduced to Shacksbury via a collaboration with Mystic brewing. After a few ciders and some stars aligning we were able to collaborate with Historic New England to bring you a minimalist moder cider designed based on the principles of the Bauhaus for the 100th year anniversary.
ClientClient NameServicesArt Direction, DesignYear2015
PROST, BAUHAUS!
Gropius fled Germany in the 1930s during the rise of the Nazi regime, and his family eventually landed in Massachusetts. It was there he designed and built what today is known as the Gropius House. Gropius built his home among a productive Baldwin apple orchard, carefully integrating the orchard, meadow, and natural stone walls on the property into his home. Honoring the Bauhaus spirit of teamwork, Gropius House Cider is a collaboration among Historic New England, Shacksbury Cider, and Loyal Union, whose design team visited Gropius House and was inspired to help preserve it. Now one of Historic New England’s most popular museums, the house welcomes thousands of visitors each year from all over the world to experience Gropius’s revolutionary design. Proceeds from the cider will benefit Historic New England’s efforts to restore the apple orchard that originally surrounded the house. Help us plant new trees with root stock identical to the original Baldwin apple trees.
This year marks the centennial of the Bauhaus, the German design school founded and led by Walter Gropius. Walter Gropius’s vision for the Bauhaus movement called for bridging the gap between art and industry by combining crafts and fine arts, extending beauty to the everyday through well-designed industrially produced objects. Though it’s tenure was short, curtailed by the rise of the Nazi regime, the influence of the Bauhaus lives on as one of the most influential art and design schools in history.