ADT, a leading provider of home and business security solutions, approached us to bring a contemporary update to their branding. We wanted to begin by altering the existing ADT logo in a way that retained the brand’s identity but simultaneously refreshed its appearance. After establishing the final design, we created an accompanying typographic family that is sleek, modern, and commercial. Additionally, we designed an adaptable series of icons and animations to be utilized across media. Since the adoption of the new logo, our work can be seen in the Incredibles 3 movie as well as lawns across the country.
