Loyal is a Design studio in Somerville, MA that specializes in building brand experiences through visual identity design, communications, art direction, packaging, wayfinding systems and pop-up architectures. Led by husband and wife team, Ryan and Kimberly Habbyshaw, Loyal pursues creative collaborations celebrating people and brands that are dedicated to the spirit of bringing ideas to life through craft and passion. The Loyal approach produces modular and extensible design systems that deliver immediate impact with foresight toward future use cases.

Loyal also runs a conceptual retail space to house our explorations in product creation, brand design and retail installations. We host a curated selection of products from our own collaborations in the creative community and from makers we admire who embody the spirit of Loyal Union. Loyal Supply serves as a venue to convene the local creative community for product launches, gallery shows, and enjoying life-affirming moments together.


Branding & Strategy

Identity Creation

Logo Development

Brand Guidelines


Content Strategy

Traditional Marketing

Custom Graphics

Printed Collateral

Brand Decks & Reports

Branded Apparel and Merchandise

Experiential Design

Mobile & Web Media

Custom Web Design

E-commerce Web Design

Social & Digital Advertising

Application Design

Interaction Design

Packaging Design

3-D Renderings

Production Design

Vendor Management

Shipper Design

Production Sourcing

Tradeshow & Event Planning

Experiential Marketing

Pop-Up Design & Build


Tradeshow Booth Design