Loyal is a Design studio in Somerville, MA that specializes in building brand experiences through visual identity design, communications, art direction, packaging, wayfinding systems and pop-up architectures. Led by husband and wife team, Ryan and Kimberly Habbyshaw, Loyal pursues creative collaborations celebrating people and brands that are dedicated to the spirit of bringing ideas to life through craft and passion. The Loyal approach produces modular and extensible design systems that deliver immediate impact with foresight toward future use cases.

Loyal also runs a conceptual retail space to house our explorations in product creation, brand design and retail installations. We host a curated selection of products from our own collaborations in the creative community and from makers we admire who embody the spirit of Loyal Union. Loyal Supply serves as a venue to convene the local creative community for product launches, gallery shows, and enjoying life-affirming moments together.