Holly Hutchenson is a New England based stain glass artist with a modern and playful aesthetic. The goal: to develop an identity that speaks to her craft, differentiates her from the competition, and allows for flexibility and expansion. The wordmark is constructed of letter segments that reflect the sharp edges of her work. The logo and color blocking was developed from the negative space in her first and last initial “H”. A pattern was also developed from the letter segments to be used on packaging and other branded items.

ClientHolly HutchensonServicesBrandingYear2016