JANJI

Janji is a Boston-based running apparel company is “inspired by the places they run and people they meet”. Janji encourage people to run places, make friends, and see the world. Twice a year the Janji design team travels to developing countries and gathers inspiration for their next line of apparel. Spring 2017 was inspired by their journey though Peru. Janji then donates 10% of profit to clean water initiatives to the country that inspired the collection. We worked with their team to redesign the interior of their Newbury Street location to reflect their mission and highlight elements of their brand alongside their apparel. We applied a large brand statement along with a kinetic mobile that embodies the movement and excitement in the brand. We used collages to highlight their design inspiration, photography, and clean water efforts. – add: merchandising and store layout